PROFILE: Tavi Gevinson, The Style Rookie & Rookie Mag

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Photo of Tavi from her blog The Style Rookie

Tavi Gevinson is kind of a teen blogging dream.  She started her style blog The Style Rookie when she was 12, and now 3 years later, she is considered a force in the fashion industry, a style maker, and  the editor in chief of Rookie Mag, an online magazine for teenage girls that publishes 3 times a day, 5 days a week, and has a staff, and everything.

She didn’t get there by luck, though.  She got there through excellent writing, excellent photography, and by constantly working it.  (Well, there may be a little luck involved too– but it was still a lot of  hard work)  Most importantly, in a mercurial industry, she manages to keep her finger on the pulse beat of now. And she’s smart and funny, and has an opinion (well, lots of them.)

One of her latest blogposts shows off the quirky and unique ideas she brings to her blogging,and that makes her blog compelling for so many people.  She shows pictures of a handmade book she made out of motivational posters that is by parts charming, creepy, and out and out weird, but manages to have a very distinct style and a clever follow-through.

Tavi is based in the Chicago area.  Her latest project, ROOKIE, is based on the web, and features contributors from all around the world.  In fact, they invite contributions– send them to   Each month has a different theme, so check the magazine to make sure you are on theme.


 Adam Gertsacov is the co-founder and co-organizer of Digital Family Summit.  He wears many hats, including those of a professional clown, an author and publisher, an artist/educator, a non-profit administrator, a P.T. Barnum impersonator, a flea circus impresario, and the esteemed hat of the Clown Laureate of Greenbelt, Maryland.  

In his copious freetime, he blogs at and, as well as a few other places.
You can find out more about his clown work at
Filed under: Tween/Teen Profiles

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