Digital Family Summit Friday: Find Your Thing and Just Dance

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The first Digital Family Summit got off to a great start Friday in Philadelphia, as parents and kids from all over the country gathered to explore their work as families of digital creators. 

Founders Stephanie Schwab and Jennie Baird greeted the crowd and introduced first speaker Dawn Borglund, Brand Manager at digital marketing agency Rise. Dawn spoke about the challenging necessity of for everyone of finding a voice and a space in digital media that reflects their true interests and abilities, as well as their passions.

Digital Family Summit Welcome


Digital Family Summit Welcome

For parents who are likely quite used to discussing this topic at other social media and blogging events, it was a chance to see it through the eyes of tweens and teens. And for kids, well, it was a great chance to hear that whatever they bring to the content creation table, it’s important that it reflects who they really are and what they like to do. 

After a fun and interactive dinner, attendees went totally ’80s, for an outstanding Just Dance Party, sponsored by Ubisoft and Clever Girls Collective. Parents and kids had a chance to try out the Just Dance game, including an as-yet-unreleased Disney Just Dance, which got great reviews (of course.) Add in hair crimping, crafting, and a photo booth, and it’s easy to see why attendees like Amy Mascott of TeachMama said her kids “declared it the party of their dreams.”



Clever Girls Collective founder Sheila Bernus Dowd, aka @Xiaolinmama, directs the Just Dance action.

All of the conference action is captured in the #digifam hashtag, which is a great spot to check out if you’d like to read an overview of the  keynotes, panels, parties, and outside activities. Stay tuned for updates and recaps of the Saturday and Sunday action. 

Laurie White

Filed under: Digital Family News

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